Veteran industry expert, William Rutsey has been appointed President and Chief Executive Officer of the association.

"The Canadian gaming industry generates approximately $7 billion in revenue to support government programs, charitable causes and community organizations and employs over fifty thousand people across the country," stated Rutsey. "It is critical that we educate the public on the importance of this industry to the economy and promote the interests of the thousands of businesses across the country who depend on gaming entertainment for their livelihood."

Still in the early stages of its development, the new association plans a series of announcements over the coming months to communicate its structure, policy positions, etc. The President and Chief Executive Officer did however, set out the mandate for the organization; "We will provide leadership to our industry and proactively address the legislative and regulatory issues that affect our members. And we will create a better understanding of the gaming entertainment industry in Canada through education and awareness programs."